Painted Poetry

VI EN ABOUT

"Typography As Spontaneity" is a poetic medley of handpainted panels by the late artist Hoài Minh Phương, one of the foremost sign-painters practiced in Saigon, whose lettering work on a watch fixer’s cart inspires our “Finesse” (Mỹ Nghệ) typeface. This artwork is a collaboration between Behalf Studio with Hoài Minh Phương, whose decades-long practice, not to mention his love for poetry, bear some resemblance to our own ethos within this project: discipline, passion, not to mention a sense of fun, freedom and improvisation.

It hammers home the transposition of a typeface’s evolving life cycle: starting with the analog format found in the sign-painter's lettering, the typeface was developed into the digital world through our design process, and finally, transformed once again into a unique piece of art.

Representative of the decaying nature of bygone handcrafted, tangible signages, each panel in this piece is sold separately. This makes its existence in the now-concluded exhibition “Republish: Typography As…” the only time the medley was fully assembled, and the poem was coherently displayed.



The panels cost 300 USD a piece, profit from sales will be contributed toward the Republish project, and the late artist's family.

Please contact us at republish@onbehalfof.studio to purchase.




DESIGN

Behalf Studio

ARTISAN

Hoài Minh Phương

SUPPORTED BY

Huy, Nhật, Trâm, Giang & Na

READ MORE

Republish Project ↗
iDesign ↗ Globe ↗ Phu Nu online ↗ Art Times ↗


“HOME ALLEY”
Width 470 mm Height 200 mm Thickness 15 mm

“COLD RAIN”
Width 600 mm Height 200 mm Thickness 15 mm

“SOAKED YOUR SHOULDER”
Width 640 mm Height 200 mm Thickness 15 mm

“FLUTTERING”
Width 640 mm Height 200 mm Thickness 15 mm

“MY SOUL”
Width 530 mm Height 200 mm Thickness 15 mm

“FILLED WITH YEARNINGS”
Width 760 mm Height 200 mm Thickness 15 mm

“LOVE BESEECHED”
Width 530 mm Height 200 mm Thickness 15 mm

“IN THE RAIN”
Width 620 mm Height 200 mm Thickness 15 mm

“ONE AFTERNOON'S MEMORY”
Width 780 mm Height 200 mm Thickness 15 mm

“IN GRIEF”
Width 620 mm Height 200 mm Thickness 15 mm

“LISTEN TO THE SHATTERING”
Width 700 mm Height 200 mm Thickness 15 mm

“OF THE HEART”
Width 500 mm Height 200 mm Thickness 15 mm



ARTWORKS FOR SALE
Each panel is a limited edition of one.
Contact us to purchase.
Designs with the red dot at the corner • are sold.

“HOME ALLEY”
Width 470 mm
Height 200 mm
Thickness 15 mm

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“COLD RAIN”
Width 600 mm
Height 200 mm
Thickness 15 mm

CLOSE

“SOAKED YOUR SHOULDER”
Width 640 mm
Height 200 mm
Thickness 15 mm

CLOSE

“FLUTTERING”
Width 640 mm
Height 200 mm
Thickness 15 mm

CLOSE

“MY SOUL”
Width 530 mm
Height 200 mm
Thickness 15 mm

CLOSE

“FILLED WITH YEARNINGS”
Width 760 mm
Height 200 mm
Thickness 15 mm

CLOSE

“LOVE BESEECHED”
Width 530 mm
Height 200 mm
Thickness 15 mm

CLOSE

“IN THE RAIN”
Width 620 mm
Height 200 mm
Thickness 15 mm

CLOSE

“ONE AFTERNOON'S MEMORY”
Width 780 mm
Height 200 mm
Thickness 15 mm

CLOSE

“IN GRIEF”
Width 620 mm
Height 200 mm
Thickness 15 mm

CLOSE

“LISTEN TO THE SHATTERING”
Width 700 mm
Height 200 mm
Thickness 15 mm

CLOSE

“OF THE HEART”
Width 500 mm
Height 200 mm
Thickness 15 mm

CLOSE